Dynamic Pricing Model

Dynamic Pricing with Business Rules Engine

Automating and customizing the pricing process with precision and speed

Dynamic pricing is the cornerstone of modern business strategies, allowing companies to adjust prices in real-time based on multiple factors such as customer behavior, market trends, or external conditions.

A Business Rules Engine (BRE) Like Higson, Dynamic Pricing Becomes More Efficient:

  • Customizable Rules:

    Tailor pricing algorithms to meet your specificbusiness needs using intuitive rule management.

  • Real-Time Adjustments:

    Instantly update prices inresponse to changing market conditions or customer data.

  • Advanced Configuration:

    Use decision tables for complexpricing scenarios.

  • Empowered Business Users:

    Business teams can directly manageand update pricing rules without relying on IT, ensuring agility.

More Features

  • Higson Studio

    Web UI that lets users to manage their business rules

  • Higson Runtime

    Engine embeddable as a lightweight jar

  • Higson Rest api

    Evaluate parameters or functions via HTTP

  • Time Versioning

    Create multiple versions of the business logic and schedule them in a timeline

  • Domain Designer

    Design any domain you want to configure with business logic

  • Functions

    Groovy-based scripting language that lets users to extend decision tables

  • Persistance Engine

    Optional fast persister of domain model data

  • Built-in Profilers

    Monitor the usage of decision tables and DSL scripts or functions

  • Import / Export To Excel

    You can import / export configuration from / to Excel

Discover How Higson Works Step by Step

  • Flows - a Clear Decision Graph

    Model a decision as a visual graph with Flows and see how decision tables and functions connect in one path.

    November 25, 2025

  • Tag

    Group decision tables and functions with tags by product, department or customer, then filter to see only what you need.

    May 6, 2025

  • Adding New User

    Add a new user to Higson Studio and give them access, so business and IT teams can work on the same rules.

    May 6, 2025

  • Profiles

    Set up separate profiles in Higson Studio so different teams and processes can use one business rules engine side by side.

    May 6, 2025

Our customers use Higson to develop innovative products and generate new revenue streams.

These are their success stories

  • Aviva
  • Allianz
  • BNP Paribas Cardif
  • Warta
  • Nationale-Nederlanden
  • Aegon
  • TUW